Several media companies make performance-outcome guarantees with marketers, in which the deals are centered around metrics that prove TV’s ability to drive behavior—like in-store foot traffic and website visits—instead of traditional age and gender demos.
NBCU Moves Past Campaign Outcome Guarantees to Measure Marketers’ Total Investment Impact
Honda is a partner for the new tool’s beta launch

NBCUniversal said Total Investment Impact continues a measurement evolution that began in 2018 with its CFlight unified advertising metric.
Nathan Congleton/NBC