NBCU Surpasses $1.25 Billion in Tokyo Olympics Ad Sales As Part of ‘Full Steam Ahead’ Push
IOC and Comcast reaffirmed commitment to summer games amid coronavirus concerns
NBCUniversal and the IOC have underscored their commitment to the event amid coronavirus fears.
NBCUniversal
Key insights:
- NBCUniversal had previously sold a record $1.2 billion in national ad sales during the 2016 Summer Olympics.
- Comcast CEO Brian Roberts said today that the company was “full steam ahead” on Olympics planning.
With 90% of its ad inventory for its broadcast of the Tokyo Olympics sold, NBCUniversal said today that it has hit a record high of $1.25 billion in national advertising for the summer event amid growing concerns about the coronavirus and its effect on international events.
