NBCU Surpasses $1.25 Billion in Tokyo Olympics Ad Sales As Part of ‘Full Steam Ahead’ Push

IOC and Comcast reaffirmed commitment to summer games amid coronavirus concerns

The NBC Tokyo 2020 logo
NBCUniversal and the IOC have underscored their commitment to the event amid coronavirus fears. NBCUniversal

With 90% of its ad inventory for its broadcast of the Tokyo Olympics sold, NBCUniversal said today that it has hit a record high of $1.25 billion in national advertising for the summer event amid growing concerns about the coronavirus and its effect on international events.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.