NBCUniversal Touts 10 Million Peacock Sign-Ups as Q2 TV Ad Revenue Plummets

Cable and broadcast were both down more than 25% due to Covid-19

jeff shell
NBCU CEO Jeff Shell told investors that TV advertising "is coming back more rapidly than we anticipated." NBCUniversal

The Covid-19 pandemic, which evaporated first quarter TV ad revenue, continued to depress the bottom lines for broadcast media giants in the second quarter. For Comcast, that has translated to a Q2 loss of more than 25% of NBCUniversal’s broadcast and cable ad revenues.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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