NBCUniversal Eyes 15-Second Ad Reduction, Aims to Transform Industry During Pandemic

Company makes appeal to marketers during its non-upfront event

NBCuniversal executives on a zoom call
Following the presentation, Linda Yaccarino and her ad sales team fielded questions from attendees. NBCU

Key insights:

NBCUniversal, which has already moved to significantly reduce ad loads on some special programming during the pandemic, is further trimming ad loads on news programming by two minutes and is eyeing a reduction of 15-second ads, part of an ongoing effort to transform an industry already facing intense pressure from the Covid-19 pandemic and its related economic effects.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.