NBCUniversal Eyes 15-Second Ad Reduction, Aims to Transform Industry During Pandemic
Company makes appeal to marketers during its non-upfront event
Following the presentation, Linda Yaccarino and her ad sales team fielded questions from attendees.
NBCU
Key insights:
- “Now is the time to ask ourselves even bigger questions" about measurement and technology.
- NBCU told marketers it is ready to work with them whenever they are ready to come to market amid the pandemic.
NBCUniversal, which has already moved to significantly reduce ad loads on some special programming during the pandemic, is further trimming ad loads on news programming by two minutes and is eyeing a reduction of 15-second ads, part of an ongoing effort to transform an industry already facing intense pressure from the Covid-19 pandemic and its related economic effects.
