NBCUniversal Solidifies One Platform Offering Ahead of Upfront

Marketers can buy linear and digital spots together across 4 audience groups

A mashup of NBCUniversal's One Platform ads
Buyers will be able to use One Platform to create one plan across all NBCUniversal’s linear and digital offerings. NBCUniversal

Last month at CES, NBCUniversal took the wraps off its One Platform offering, which will enable the company to sell its ad inventory across all screens.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.