NBCUniversal’s ‘The More You Know’ Will Focus on Women’s Empowerment in 2020

P&G, Citi have signed on as campaign sponsors for the long-running PSA brand

The More You Know was founded in 1989 and has aired messages on a range of topics, including anti-bullying messaging and announcements about the importance of diversity. Getty Images

By Kelsey Sutton

March 6, 2020

Key insight:

It's the first time in 30 years that the public service messages have centered on a single topic.

NBCUniversal’s long-running public service announcement brand The More You Know will focus on women’s empowerment for the next year.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.