Netflix Releases Black Lives Matter Collection as Streamers Highlight Black Storytelling

Streaming service is recommending the programming to all U.S. users

Netflix

Key insights:

Beginning today, Netflix users who search the name “George Floyd” on the streaming service will be served up a collection of shows and movies centered on racial injustice. But subscribers won’t need the search function to find that content: Netflix is promoting the collection, titled Black Lives Matter, to all of its users in the U.S. with a pop-up recommendation urging viewers to browse the titles.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.