Netflix Releases Black Lives Matter Collection as Streamers Highlight Black Storytelling
Streaming service is recommending the programming to all U.S. users
Netflix
Key insights:
- Netflix's collection is timed to this week's premiere of the Spike Lee film Da 5 Bloods.
- Netflix acted on increased searches for George Floyd to serve up content centered on racial justice.
Beginning today, Netflix users who search the name “George Floyd” on the streaming service will be served up a collection of shows and movies centered on racial injustice. But subscribers won’t need the search function to find that content: Netflix is promoting the collection, titled Black Lives Matter, to all of its users in the U.S. with a pop-up recommendation urging viewers to browse the titles.
