Netflix’s Tiger King Is the COVID-19 Lockdown’s First Smash Hit

True-crime docuseries drew 34.3 million viewers in first 10 days

joe exotic and a friend
Tiger King's 10-day U.S. ratings were nearly as high as Season 3 of Stranger Things, according to Nielsen. Netflix

Key insights:

As Americans continue to stay home amid the COVID-19 pandemic, millions of them are passing the time by getting a glimpse of the outside world—that is, the one with outlandish big cat enthusiasts like Joe Exotic and Carole Baskin.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.