Neustar and Partner to Connect Digital and Television Attribution

Companies integrate as identity becomes a bigger challenge

neustar and ispot logos
Attribution will be a challenge as third-party cookies decline. Neustar, iSpot

Key Insight:

Just as targeting is getting tougher for marketers, two companies are partnering to bridge television and digital attribution.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.