OpenAP Sets Advertiser Advisory Board to Help Transform TV Ad Transactions

Agency and brand leaders will guide the evolution of its OpenAP Market offering

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OpenAP's advertiser advisory board is made up of 17 agency and brand leaders who have been involved with advanced advertising. OpenAP

One day after AT&T expanded its Xandr Invest audience targeting platform into a true rival, OpenAP is making some news of its own.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.