Our 10 Favorite TV-Themed Activations at Comic-Con 2019

The networks didn't hold back this year

brooklyn nine nine bullpen sdcc 2019 comic-con activation
You can try to join the Brooklyn Nine-Nine squad at Comic-Con 2019. NBCUniversal

The pop culture festival of the year is underway in San Diego. Comic-Con 2019 is an opportunity for TV networks and streaming services to delight existing fans and woo new ones with immersive activations—because what’s even better than watching a show is stepping inside it.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.