Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers

Changing consumer expectations bring new challenges, execs say at CES 2021

"It used to be if you could just get somebody to subscribe, that was kind of it," said Starz' svp of distribution Stefanie Meyers (bottom right). CES

The ongoing Covid-19 pandemic has been good for streaming services. Sort of.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.