Peacock Has Promise, but Streaming Service Could Take Time to Spread Its Wings

The biggest takeaways from NBCUniversal’s investor day

jimmy fallon
One of Peacock's most intriguing features is offering subscribers early access to episodes of The Tonight Show Starring Jimmy Fallon and Late Night With Seth Meyers. Virginia Sherwood/Peacock

NBCUniversal finally took the wraps off Peacock at its investor day Thursday, sharing details about the streaming service’s pricing (a three-tiered structure, ranging from $0-$10 monthly), launch date (an April 15 soft launch for Xfinity subscribers, July 15 nationally) and advertising (several new ad formats and a handful of brand sponsors).

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.