Peacock, the Name of NBCUniversal’s Streaming Service, Stands Out—for Better or Worse

'It’s unlike anything else that is out there now'

Logo for NBCUniversal's streaming service, Peacock
The name is a nod to NBCUniversal's iconic peacock logo—though some on social media are joking about its second syllable. NBCUniversal

On Tuesday, NBCUniversal unveiled the name and initial content slate for its upcoming streaming service, Peacock, which will roll out in April. The service, which will be supported by both ads and subscriptions, will feature more than 15,000 hours of content when it debuts, comprises a deep slate of library programming like the comedies 30 Rock, The Office and Parks and Recreation, plus a number of original series, including reboots of Battlestar Galactica, Punky Brewster and Saved by the Bell.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.