Publishers Share Bleak Outlook of COVID-19 Ad Sales Impact in New Survey

However, there is some cause for optimism later in the year

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There is near-unanimous agreement among publishers that ad sales revenue will be down this year, compared to original 2020 plans. Getty Images

Last month, the Interactive Advertising Bureau surveyed media buyers, planners and brands about how the coronavirus pandemic had affected ad spend. They painted a grim picture of the fallout, which was seconded by a followup IAB survey, this time with publishers giving their take on the industry. Their outlook is still bleak—though slightly less so than their buy-side counterparts.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.