Q&A: Comscore’s President on Tackling the Hurdle That Is Cross-Channel Measurement

We caught up with Sarah Hofstetter at Brandweek: Challenger Brands

Comscore's responsibility is 'not just measuring, but knowing what to measure,' said Hofstetter. Getty Images

With media companies urgently seeking more accurate methods of measurement across all platforms, Sarah Hofstetter clearly has her work cut out for her.

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@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.