Roku and Kroger Partner on Data Play for CPG Advertisers

The streaming platform wants to capture the ad dollars leaving traditional linear TV

kroger and roku logos
This is Kroger Precision Marketing's first entry into OTT. Roku, Kroger

Key insight:

Roku has partnered with grocery giant Kroger to integrate data from the country’s largest supermarket chain into its newly launched shopper data program.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.