Roku Axes Its Live NewFronts Presentation

Like other presenters, company has opted for a streamed show

the logos of roku and newfronts
Roku's decision comes amid heightening fears about the coronavirus. Roku, IAB

More companies are bowing out of their live presentations at NewFronts. Roku, the connected TV player and platform that is slated to present at the NewFronts for the first time this spring, has opted to cancel its in-person event and will instead stream its presentation, the company announced today.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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