Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

The platform will be able to replace linear TV ads in real time with targeted buys

Roku and Nielsen logos
The companies entered into a long-term strategic alliance that will help build out Nielsen One. Roku, Nielsen

Users of connected TV’s most popular platform are about to see a major advertising upgrade.

@MollieCahillane Mollie is Adweek's reporter covering the business of connected TV.