Royal Caribbean Goes Dark to Launch NBCU’s ‘Must-Hear TV’ Ad Format

The spot, featuring 4 seconds of audio over a black screen, debuts tonight

Perfect day at coco cay
The spot features Royal Caribbean's CocoCay water park in the Bahamas. NBCUniversal

NBCUniversal has found a brand to debut the broadcaster’s new audio-led ad format it has dubbed “must-hear TV.”

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.