Self-Isolating Because of Coronavirus? You’re Probably Watching TV

Americans' television viewing jumped nearly 60% during past crises, Nielsen said

Americans stand to watch as much as 60% more television now that increasingly strict coronavirus-related lockdowns and shutdowns are in place.
Americans stand to watch as much as 60% more television now that increasingly strict coronavirus-related lockdowns and shutdowns are in place. Photo Illustration: Dianna McDougall; Sources: Getty Images, iStock

Key insights:

Americans stand to watch as much as 60% more television now that increasingly strict coronavirus-related lockdowns and shutdowns are in place in cities around the country, according to an analysis from Nielsen.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.