Short-Form Streamer Quibi Debuts, Revamps Marketing For Housebound Consumers

Mobile-only service is tailored for 'in-between moments'

quibi home screen
Quibi said it has banked enough original programming to last through Thanksgiving. Quibi

Key insights:

Quibi, the much-anticipated short-form streaming service featuring high-end, mobile-only programming, is finally here, arriving in an already crowded streaming market that has been upended amid the continued spread of COVID-19.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.