SmileDirectClub CMO Shares How the Company Is Experimenting With Connected TV Ads

Brand is incrementally increasing the amount it spends on streaming services

John Sheldon, CMO of SmileDirectClub, speaking at Challenger Brands Summit. Sean T. Smith for Adweek

SmileDirectClub has been investing more of its advertising spend on connected TV platforms in hopes of reaching cord cutters.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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