As Sports Return, Virtual MVPDs Chart Their Return to Consumers’ Living Rooms

Services like Hulu and YouTube TV hope to capitalize on pent-up demand

Hulu released a fall campaign timed to football’s return. Hulu

This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.