As Sports Return, Virtual MVPDs Chart Their Return to Consumers’ Living Rooms

Services like Hulu and YouTube TV hope to capitalize on pent-up demand

Hulu released a fall campaign timed to football’s return. Hulu

This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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