Streamers Offer Up Early Releases and Promotions to Woo Homebound Audiences

Some services are extending free trials, while others push out new programs

Hulu dropped the first three episodes of Little Fires Everywhere a day early amid coronavirus-related shutdowns. Hulu

Key insights:

Hulu’s miniseries Little Fires Everywhere was supposed to be released today, but since so many Americans are stuck at home as a result of the novel coronavirus spread, the streaming service decided to drop the show several hours early. Last night, the streaming service released the first three episodes of the Reese Witherspoon and Kerry Washington-led drama.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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