Streamers Ramp Up Free Trials and Other Giveaways for Housebound Americans

OTT offerings look to boost goodwill, and find new subscribers, amid COVID-19 crisis

Streamers like Showtime, Amazon and CBS All Access are serving up special offers to woo new audiences. Sources: Getty Images, Showtime, CBS All Access, Amazon Prime TV

Star Trek fans got a gift from actor Patrick Stewart this week: a free month of CBS All Access, the streaming service that is home to his new series, Star Trek: Picard, which just aired its Season 1 finale. In an Instagram post, Stewart, whose character Jean Luc-Picard first appeared in the series Star Trek: The Next Generation, offered up a free 30-day trial to the streaming service with a promotion that will last until late April.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.