Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market

Growth in the Spanish-language ad-supported space is only poised to intensify in 2021

In 2020, major media companies including Fox Corp. and Comcast rushed to acquire ad-supported streaming services so they could build out their over-the-top footprints and win over consumers. A year later, Spanish-language broadcaster Univision is following suit.

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This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.