Streaming Services’ Churn Rates Rise During Pandemic

40% of households that canceled an OTT service did so to cut expenses

Subscriber churn rates for streaming services were up to 41% in the first quarter of 2020. Photo Illustration: Trent Joaquin; Source: Getty Images

By Kelsey Sutton

July 1, 2020

Key insight:

Streamers are testing different tactics to keep customers from canceling.

If it wasn’t hard enough getting consumers to subscribe to streaming services, it’s becoming even more difficult to keep them around. Churn rates in the streaming television world are going up, even as overall video consumption has increased, according to research firm Parks Associates.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.