Streamers See Civic Engagement as a Way to Stand Out During Election Season

Political programming, news and voter registration drives offer relevance and brand-building

Streamers are tapping into surging interest in the upcoming election. Hulu, Amazon, HBO Max

Last Thursday night, a huge political face-off went down on broadcast television: dueling presidential candidate town halls, with former Vice President Joe Biden appearing on ABC at the same time that President Donald Trump was featured on NBC. But even as those programs aired, new streamer HBO Max was debuting its own politically adjacent program for subscribers.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.