Why Streamers Have Embraced Purple, Usually a Divisive Color for Brands
The unusual choice may help new services stand out, experts say
Illustration: Dianna McDougall, Amira Lin; Sources: Roku, Quibi, HBO Max
Key insights:
- Entrenched incumbents like Netflix have already laid claim to primary colors like red and blue.
- Purple also allows streaming brands to stand out among the blue and white hues that dominate app store tiles.
First came a slew of streamers with pluses in their names. Now the new trend among streaming services is their color of choice: purple.
