Summer Olympics in Tokyo Postponed to 2021 Due to Coronavirus
Decision to delay leaves NBCUniversal with $1.25 billion-plus ad revenue hole for 2020
The Tokyo Olympics, which had been set to take place from July 24-Aug. 9, have been postponed.
Getty Images
Key insights:
- NBCUniversal had set a new Olympics ad revenue record for the games.
- The Olympics were key to promoting the network's upcoming streaming service, Peacock.
In a move that has seemed inevitable for more than a week, the 2020 Summer Olympics have become the latest sports event—and by far the biggest—to be postponed as a result of the novel coronavirus pandemic.
