Key insights:
- Streamers have in past years used the Super Bowl to highlight specific programs.
- That approach might change as streamers look to keep customers invested year-round.
It’s just about time for the Super Bowl, the annual apex of sports entertainment that has long been a marketing bonanza. While the biggest drivers of the game’s record ad prices have been in sectors like automotive, technology, beverages, CPG, retail and telco, there’s another small but increasingly reliable category of Super Bowl advertisers: streaming services.
