Super Bowl LIV Will Have 4 Fewer Ad Breaks on Fox

Fox and NFL make format change to speed up game’s pace

Fox is seeking $5.5 million per 30-second spot for next year's Super Bowl. Getty Images

Super Bowl LIV, airing Feb. 2 on Fox, will have four fewer ad breaks than viewers are used to seeing in the Big Game. But they won’t be seeing fewer ads.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.