Super Bowl Ratings Up 1% From Last Year, With 102.1 Million Multiplatform Viewers

But linear numbers barely miss 100 million for second consecutive game

102 million people watched the Kansas City Chiefs beat the San Francisco 49ers during Super Bowl 54.
102 million people watched the Kansas City Chiefs beat the San Francisco 49ers during Super Bowl 54. Getty Images

The Kansas City Chiefs’ thrilling come-from-behind victory over the San Francisco 49ers helped the Super Bowl improve on last year’s numbers, but the game narrowly missed reaching 100 million linear viewers for the second consecutive year.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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