Telemundo Touts Multiplatform Gains, Pandemic Pivots as Upfront Event Is Postponed
Company notes the growing power of the Hispanic consumer
Telemundo CMO and evp Mónica Gil briefed marketers on the new content created as a result of the pandemic.
Telemundo
Like most upfronts week presenters, Telemundo’s typical Monday evening celebration has been postponed due to Covid-19. Instead, the company created a video for media players and planners, previewing next season’s lineup and updating them on the company’s efforts during the pandemic, ahead of this year’s upfront talks.
