The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers

NBC prepares for one of the year’s biggest single-day ad revenue hauls

In this year's Thanksgiving Day Parade, balloons will be driven by small utility vehicles instead of being guided by 90-100 handlers. Peter Kramer/NBC

By Jason Lynch

November 24, 2020

Very little will be normal about Thanksgiving this year—the Centers for Disease Control and Prevention is strongly recommending that people stay home for the holiday to help prevent Covid-19 spread—except for one thing: The Macy’s Thanksgiving Day Parade will continue as usual that morning.

Jason Lynch

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.