The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games
Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen
LeBron James and other professional athletes are sidelined, but audiences are still getting their sports fix on TV.
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It’s now been more than a month since almost all live sports were canceled, starting with the NBA, as a result of the novel coronavirus. The move left networks scrambling to deal with the upheaval of billions in TV ad revenue.
