Programming & Performance

More Than 100 Brands Collaborated With Game of Thrones. Here Are the Best Stunts

Johnnie Walker, AT&T, MeUndies and more

Game of Thrones' SXSW activation was just the tip of the iceberg when it came to HBO's marketing and brand partnerships for the final season. Dianna McDougall for Adweek

By Sara Jerde

April 12, 2019

You may have heard that a little show called Game of Thrones is returning to HBO on Sunday.

Sara Jerde
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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