The NBA Will Work With Networks to Air Civic Engagement PSAs When Play Resumes

The league's playoffs restart Saturday

Milwaukee Bucks home court
The Milwaukee Bucks forced a leaguewide strike on Wednesday. Getty Images

The National Basketball Association and its broadcast partners, including Turner, ESPN, ABC and the league’s own NBATV, have announced “civic engagement” advertisements set to air during the rest of the NBA playoffs to raise awareness of voter access and opportunity.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":365,"since_time":"d","until_qty":365,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}