The Primary on Hold: Biden and Sanders Haven’t Run TV Ads in Weeks

Amid the coronavirus pandemic, Democratic candidates are spending less on ads and focusing on digital

bernie sanders and joe biden
Neither Joe Biden nor Bernie Sanders has run a TV ad since March 17. Photo Illustration: Trent Joaquin; Source: Getty Images
Headshot of Scott Nover

Key Insights:

If you can believe, it’s been less than a month since billionaire Mike Bloomberg dropped out of the presidential race after spending a record-shattering $558 million on advertising. Since then, the political world has shifted immeasurably: A vigorous Democratic primary has been usurped by nearly monolithic media attention to the coronavirus pandemic.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
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