The Race to Build the Perfect Streaming Service

As old and new OTT contenders battle for subscribers, 'There's no SVOD rulebook'—especially during a pandemic

Original and library content is key to a streaming service's success, but these platforms are "so much more than just a URL and some content," says Hulu's Craig Erwich. Photo illustration: Dianna McDougall; Sources: Getty Images, Apple TV+, Amazon Prime, Disney+, Hulu, HBO Max, Netflix, CBS All Access
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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