The Race to Build the Perfect Streaming Service

As old and new OTT contenders battle for subscribers, 'There's no SVOD rulebook'—especially during a pandemic

Original and library content is key to a streaming service's success, but these platforms are "so much more than just a URL and some content," says Hulu's Craig Erwich. Photo illustration: Dianna McDougall; Sources: Getty Images, Apple TV+, Amazon Prime, Disney+, Hulu, HBO Max, Netflix, CBS All Access

By Kelsey Sutton

May 18, 2020

Key insights:

Streamers are experimenting to find the right mix of library and original content, an intuitive interface and an aggressive marketing plan.
Covid-19 has complicated many of those efforts by shutting down production and thwarting marketing campaigns.

Many businesses have been left reeling by the novel coronavirus, but there’s never been a better time to be in the streaming space.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.