The Top-Performing Ad Sectors of Q2 2020

Best to worst, from TikTok to Amazon

standing over money
Some companies had a strong quarter. Getty Images

There’s more strong evidence that the media landscape has changed forever, especially the marketer’s need for flexibility and inclination for performance marketing. There’s the continued growth of DTC with self-serve tools helping SMBs. Agencies continue to struggle. We’re seeing sequential month-over-month revenue growth throughout. The potential sale of TikTok and iOS 14 looming, not to mention the presidential election and the Covid-19 vaccine, make Q3/Q4 outlook virtually impossible. 

Matthew Scott Goldstein is a versatile and hands-on, data-driven consultant with deep knowledge of the media business.