These Brands Are Putting Money Where Their Mouth Is and Giving Back to Fight Racism

Instead of offering up pretty—but empty—statements of solidarity, these brands are reaching into their wallets

A fist in the air with brand logos on a blue background
Since the outbreak of protests over George Floyd's death on May 25th, brands have been pledging funds to organizations committed to fighting racial injustice. Getty Images

Brand responses to #BlackLivesMatter have drastically changed since the movement’s formal inception in 2014 when 18-year-old Michael Brown was shot by Ferguson police officer Darren Wilson. In the six years since Brown’s death, more than 1,252 black people have been killed by law enforcement, according to The Washington Post’s database tracking police shootings. It took the recent publicized police killings of Ahmaud Arbery, George Floyd, Breonna Taylor and Tony McDade to get brands to speak out against racial injustice.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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