This Brazilian Reality Show Is Setting New Records 20 Years In

Big Brother Brazil benefits from clever casting and an audience stuck at home during the pandemic

A screenshot of cast members from Big Brother Brazil
Big Brother Brazil has been averaging 36 million daily viewers for its linear airings, as well as bonus episodes on Globo’s pay TV channel. Globo TV

It’s not just in the United States: Countries around the world are seeing spikes in TV viewership as a result of coronavirus-related quarantines, lockdowns and stay-at-home orders. In Brazil, one venerable reality TV show is seeing some of its biggest ratings ever with a mix of clever casting and an audience stuck at home.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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