The How-Jack-Dies Super Bowl Episode Should Continue This Is Us’ Ratings Surge

NBC is more focused on satisfying loyal fans than wooing new ones

This Is Us creator Dan Fogelman said he always intended to reveal how Jack (Milo Ventimiglia) died during Season 2. This is Us

The only thing rarer than a breakout freshman broadcast hit these days is a series that manages to build on those ratings in Season 2. In recent years, shows like Empire, Blindspot and How to Get Away With Murder started strong out of the gate, but their audiences had already begun eroding the following season.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.