Key Insights:
Each year, close to $20 billion passes hands during TV upfronts, when advertisers negotiate airtime with networks. Although upfronts spending is projected to be down by a third during the pandemic, it’s still what enables networks to fund production (among other costs), bringing fresh new programming to the masses. For digital streaming, this year’s spending is still unclear, as the IAB’s 2020 Digital Content NewFronts event has been postponed until late June.
