Female Directors Were Frozen Out of This Year’s Oscars, so They’re Stealing the Broadcast’s Ads

A stunt to break into the awards show from agency Mojo Supermarket

(L-R) Queen and Slim, Hustlers and Little Women were some of the films frozen out of the Best Director category.
(L-R) Queen and Slim, Hustlers and Little Women were some of the films frozen out of the Best Director category. Universal Pictures, MTV International, Sony Pictures Entertainment
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On Sunday, the Academy Awards will take place for the 92nd time. And a man will win Best Director, because only men were nominated this year in a time-honored tradition that has resulted in only five Oscar nominations ever for female directors. The male-dominated category was the subject of an Issa Rae joke gone viral when the Insecure creator quipped “congratulations to those men” during an official Oscar noms announcement video.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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