This Relatable PSA, Set to Radiohead, Tells Kids It’s OK Not to Feel ‘Normal’

Childline celebrates individuality amid the pressures to fit in

Spot for British non-profit Childline tells kids: it's OK to not be 'normal' Childline / The Gate

LONDON—Many children, often secretly, feel as though they don’t fit in among their peers, and these feelings of inadequacy have been exacerbated by the Covid-19 pandemic, according to nonprofit Childline.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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