Programming & Performance

This Year’s Oscars Audience Plummeted 20%, to the Show’s Lowest Ratings Ever

Just 26.5 million watched last night’s telecast

Jimmy Kimmel's second Oscars go-round was snafu-free, but audiences didn't seem interested. Getty Images

By Jason Lynch

March 5, 2018

ABC’s efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year’s Best Picture envelope snafu couldn’t hold off a 20 percent drop in ratings from 2017’s telecast.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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